We believe their greatest impact is to inspire personal. Generosity is a human value, so we’ve represented it in a real, observed way. The American Film Institute proudly curates lists to celebrate excellence in the art form. Ogilvy ECD Hilary Badger added: “This ad shows that the simple, generous act of exchanging a block of Cadbury can connect us, no matter our age or status.
After all, rugby is a team sport, something people come together for. “The result is a simple act of generosity brought to live in beautiful campaign a fan sharing his ‘cheer and a half’ with his hero. “We know when the Wallabies have support and Aussies cheering them on, they are much more likely to perform, so we wanted to produce a campaign to show they have Australia’s undying support, regardless of the scores at full-time,” said Cadbury brand equity and sponsorships director Anthony Ho. The top video production agencies report evaluates more than 360 agencies to find the best video marketing agencies based on Agency Spotters proprietary research methodology. It features a 30-second film and 15-second cutdowns developed by Ogilvy and production partners Good Oil.
With Cadbury the principal sponsor of the Wallabies, the campaign is designed to generate support for the national team ahead of the Bledisloe Cup and Rugby World Cup. A new brand campaign featuring Cadbury and the Australian rugby team has launched, via Ogilvy.
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